ABC 7 reports that, according to the popular review website Niche.com, Naperville, Illinois, is the "best city to live in America." It's also home to the country's best public schools and is the best place to raise a family.
Given all those accolades, Naperville will likely attract more new residents, including renters. As a landlord in this beautiful, vibrant city, your goal should be to encourage these folks to rent your properties.
But to achieve that objective, you need effective property marketing strategies.
Luckily, you've come to the right page. The highly experienced Naperville property managers at PMI Service Group have shared the top strategies you can use to market your property effectively, so please read on.
1. Market Your Property as Pet-Welcoming
As Multifamily Dive reported, pets are renters' top priority nowadays. They've become so central that today's renters prioritize looking for rentals that welcome pets over those with pleasant amenities like in-unit washing machines and air conditioners.
So, allowing pets can make your rental stand out and more accessible to a broader pool of tenants. It can expand the reach and exposure of your marketing strategies and advertisements. You'll likely receive more applications, and the more applicants you have, the better your chances of finding the best renters after conducting careful and legally compliant tenant screening procedures.
2. Stage Your Property and Use High-Quality Visuals
While marketing your rental units with engaging descriptions on Naperville real estate rental market platforms is crucial, you must still support your claims with visual aids.
So, consider investing in home-staging services to help turn your properties into more inviting, well-defined spaces. The more welcoming a rental feels and looks, the easier it would be for prospective renters to visualize themselves living in it.
Once staged, take high-quality, well-lit photos and videos of your property. Use them to support your descriptive property listings.
3. Hire a Full-Service Residential Property Management Firm
Full-service property management in Naperville, IL, is an ongoing suite of services including:
- Professional property advertising and marketing
- Tenant screening, placement, and management
- Drafting of lease agreements
- Lease enforcement
- Rent collection
- Property oversight
So, with a Naperville, IL, property management firm on your team, you'll have a team of marketing experts working hard to market and fill your rentals. If you choose our company, PMI Service Group, you can count on our guarantee that we will:
- Market your property using innovative technology to increase reach
- Screen all prospective renters thoroughly and fairly
- Find quality tenants and move them into your properties within or under 21 days
We'll even handle evictions on your behalf and help you with property accounting and financial reporting.
Ready to Simplify Property Marketing?
Transforming your property into a pet-welcoming rental, staging it, and using high-quality visual aids are all effective property marketing strategies. However, performing all these can take a lot of time and effort, especially if you do them all yourself.
So, why not partner with PMI Service Group? We have over two decades of experience owning and managing investment properties and are proud of our extensive home building, renovation, and property maintenance backgrounds. We'll use our skills, knowledge, and state-of-the-art technology to help you and your Naperville rental business succeed.
Contact us today so we can get started with your complimentary rental analysis!
